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UW Center for Sales and Marketing Hosts Customer Engagement Workshop
Engagement: firms’ initiatives to occupy the attention of an existing customer by providing special benefits and experiences that go beyond the core offering. The UW Center for Sales and...
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SalesMark Summit 2015
The Center for Sales and Marketing Strategy Advisory Board member panel at the SalesMark Summit The University of Washington’s Center for Sales and Marketing Strategy hosted the first ever Sales and...
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Palmatier cited as 12th most productive marketing researcher in the world
Rob Palmatier Even a cursory scan of Robert Palmatier’s voluminous curriculum vitae—with a column of career publications that seems to run on forever—suggests an extraordinarily productive researcher....
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Jonathan Brogaard and Rob Palmatier achieve Emerald Citations of Excellence
Two professors at the University of Washington Foster School of Business—Robert Palmatier and Jonathan Brogaard—have received 2017 Emerald Citations of Excellence. The Citations of Excellence, part of...
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The Year in Palmatier: best papers, elite productivity and an editorship, too
Rob Palmatier It’s been a banner year for Robert Palmatier, the John C. Narver Endowed Professor in Business Administration, professor of marketing, and founding research director of the Center for...
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The Year in Palmatier: a career research award and two best papers
Robert Palmatier It’s been a banner year for Robert Palmatier, the John C. Narver Endowed Professor in Business Administration, professor of marketing, and founding research director of the Center for...
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Palmatier receives lifetime achievement award from American Marketing...
Robert Palmatier Robert Palmatier, a professor of marketing at the UW Foster School of Business, has received the 2020 Lifetime Achievement Award from the Interorganizational Research Group (i.e.,...
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Intellectual Capital
…or, why it matters that the Foster School is among the world’s most influential producers of research, across business disciplines Business school rankings are an imbroglio of art, science and...
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Creating a ‘just right’ online shopping experience boosts sales
Rob Palmatier Amazon has become the undisputed superstore of the internet, an essential platform for most every brand—in every category—to peddle its wares. Yet many brands treat their online page...
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Robert Palmatier wins 2023 Stern and Sheth Awards for best papers in top...
Rob Palmatier Robert Palmatier may need to install another shelf in his trophy case. Palmatier, a professor of marketing and the John C. Narver Endowed Professor in Business Administration at the UW...
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